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WEBPodcast: How SMC is ‘hitting a home run in the Kingdom’. The surge of a digital-savvy generation in the Middle East in tandem with colossal technological breakthroughs have shifted priorities towards key partnerships, diversified strategies, borderless bran.
Two months after Chrome’s cookie U-turn: what’s next for privacy ...
WEB1 day ago — Wassim Mneimneh, Managing Director, MiQ MENAT on what’s next after Google’s cookie U-turn. Two months since Chrome reversed its cookie deprecation plans, questions remain on the future of advertising. In the MENAT region, where Chrome dominates with a 79.2 per cent browser market share in the ...
The MENA Power List 2024 - Campaign Middle East
WEB4 days ago — Anup Oommen. C ampaign Middle East’s annual MENA Power List is back in its 2024 iteration, and it is only getting bigger and better by the year. Experts with decades of experience, who have been instrumental in the evolution of marketing, advertising, creative, media, public relations, and communications across the …
Change the script: A call for a courageous future in the region
WEB1 day ago — The Middle East and North Africa region is made up of such diverse peoples and cultures that can’t be painted with one brush.To think of it as a singular region would be to dilute its rich complexity to its lowest common denominator. This diversity is a strength, but it also results in social attitudes, cultural tendencies and traits that differ significantly from East to West, thus shaping ...
A new IDEA to change the DEI order - Campaign Middle East
WEB3 days ago — According to the World Health Organization (WHO), 50 million people in the Middle East, roughly 15% of the global population (that’s 1 in 8 of us), have some form of disability, whether that’s evident to the outside world or a hidden, like dyslexia, ADHD or colour blindness. While we’d all agree accessibility is a human right, many people ...
Better brand experiences > personal data: UAE, KSA consumers
WEB3 days ago — The Experience Better/Insights report surveyed 5,000 consumers across the US, UK, UAE, Kingdom of Saudi Arabia (KSA), and Singapore in Q2 2024 and explored consumers’ shifting attitudes toward data privacy and brand trust in an era where AI offers the opportunity for personalisation at scale. The survey found that more consumers would ...
The e-commerce revolution - Campaign Middle East
WEB2 days ago — The e-commerce revolution. Campaign Editorial. KFC MENA's Sony Nagpal writes on decoding data to redefine the consumer experience and adapt to customer expectations in a digital-first world. Decoding data: ‘To capitalise on emerging technologies, consolidating data into a CDP is key.’. The last few years …
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Magazine - Campaign Middle East
WEB25 September 2023. 29 August 2023. 31 July 2023. 26 June 2023. SRMG Cannes Supplement 2023. 29 May 2023. Saudi Arabia Report 2023. 24 April 2023. 27 March 2023.
About - Campaign Middle East
WEBCampaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]