Enhancing the Ad Creatives Development Process for Effective …
WEBMay 1, 2024 — Ad creatives are a foundation for the success of paid ad campaigns, as they directly influence the audience's captivation and conversion rates. This in-depth exploration is based on over 15 years of experience crafting creative briefs for user acquisition on mobile and web platforms.
Cadbury launches Worldwide Hide Easter Egg campaign
WEBNews. Cadbury has launched its Worldwide Hide campaign for the third year running. The campaign invites people to hide digital purple eggs anywhere in the world via Google Street View. The hider can even choose to send a real egg straight to their loved one’s home once the egg has been found. More than a million eggs were hidden over the ...
Interview: Vodafone UK Brand & Marketing Director on 'strategic' …
WEBJan 3, 2024 — Mobile Marketing Magazine sits down with Vodafone UK's Brand and Marketing Director, Maria Koutsoudakis, to discuss sustainability, key brand messaging and mobile marketing being a "strategic priority" for the brand.
Talking Mobile with Digital Turbine - Mobile Marketing Magazine
WEBMonday, March 25th, 2024. Author: Mobile Marketing. Share this article: News. Peggy Anne Salz sits down with Digital Turbine ‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the industry. Mobile Marketing.
Mobile Marketing and Advertising - Mobile Marketing Magazine
WEBGlobal mobile and digital marketing information, expert advice and updates straight to your inbox. Subscribe. Stay informed with the freshest updates in digital marketing and telecoms through Mobile Marketing Magazine, your go-to source for the latest news, insightful analysis, and expert opinions.
Interview: Samsung Marketing and Omnichannel Director Annika …
WEBJan 18, 2024 — Mobile Marketing Magazine sits down with Samsung’s Marketing and Omnichannel Director, Annika Bizon, to discuss the monumental launch of the S24 series, marking a new era for Samsung, thanks to the increased use of AI and connecting with diverse audiences.. Yesterday, the technology giant unveiled the new Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24, unleashing new mobile experiences with ...
15 years of WhatsApp: How has the platform evolved?
WEBFeb 23, 2024 — Since launching in 2009, WhatsApp has become a staple in the way people communicate, revolutionising the mobile messaging industry.. Now with roughly two billion monthly users, the platform has undergone significant transformations since launch, introducing new features, new functionalities and even being acquired by technology giant Meta. To celebrate the social media giant’s 15 year ...
App Marketing Archives - Mobile Marketing Magazine
WEBNo more mobile marketing – is app marketing dead as everything becomes digital marketing? Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms. Download now.
mCommerce Archives - Mobile Marketing Magazine
WEBNo more mobile marketing – is app marketing dead as everything becomes digital marketing? Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms. Download now.
21st Century Loyalty - Mobile Marketing Magazine
WEBFrom a reward perspective, it’s important to understand who to incentivise. In recent times, retailers have been turning to coupon services like Groupon to generate business, hoping that customers will be attracted to their stores and then subsequently repeat shop.