Share a Coke campaign post-analysis - Marketing Mag
WEBJun 22, 2012 · Results. The campaign exceeded expectations with millions of Australians getting together and ‘Sharing a Coke’ either virtually or literally. Young adult consumption increased significantly during the campaign, up by 7%, making 2011 the most successful summer ever. The campaign earned a total of 18,300,000-plus media impressions.
Marketing Mag | Australian marketing news, trends and resources
WEBHow a giveaway can grow your brand in 2024. Marketing Mag, delivering marketing news, opinions and tools to over 56k members Australia wide. We know the Australian market better than anyone.
10 of the world’s biggest product failures - Marketing Mag
WEBJan 16, 2015 · Here are 10 of the world’s biggest product failures…. 1. New Coke. One of the world’s most famous product failures was ‘New Coke’, launched on April 23, 1985. Coke took a huge risk and changed their formula for the first time in 99 years. To say New Coke was not a success with soft drink lovers is an understatement.
‘To: Australia, From: Mailchimp’ – A love letter to Aussie businesses
WEBApr 30, 2024 · The ‘To: Australia From: Mailchimp’ campaign was developed by Intuit Mailchimp’s award-winning in-house agency Wink Creative and media agency PHD, with 66 static and digital out-of-home (OOH) units rolled out across Sydney and Melbourne metro locations. Each execution integrates elements such as a …
'Share a Coke' campaign increased US sales for the first time in a ...
WEBSep 30, 2014 · The company’s US sales have risen 2.5% since it rolled out the ‘Share a Coke’ campaign, which began in Australia in 2012 with Ogilvy Sydney. While The Coca-Cola Company will release official figures in late October, the WSJ has reported that Nielsen store-scanner data found Coke sales in the US rose 0.4% for the 12 …
The best IKEA campaigns - Marketing Mag
WEBFeb 2, 2022 · Liv Croagh. Liv Croagh was the Managing Editor of Marketing Mag from September 2021 to September 2023. 1. IKEA is the leader in its category for furniture. But it’s not the only place it dominates. IKEA has been known for delivering some of …
Brand profile: How Grill’d rescued the burger, and how it plans to ...
WEBAug 5, 2013 · Like all good Aussie yarns, this one starts in a pub. Over a few beers came a complaint: ‘I can’t find a decent, healthy burger.’ The resounding retort from friends, sick of hearing this grievance from Simon Crowe, was ‘put up or shut up.’
How to use SOSTAC to write a digital marketing plan
WEBJan 30, 2017 · A good place to start is the SOSTAC model, which provides a framework for digital marketing strategy and planning. It was originally devised by PR Smith in the 1990s, and has subsequently been enhanced for digital marketing. There’s an entire book on the SOSTAC plan as each stage can involve a substantial amount of research, analysis and ...
Think before you send - Marketing Mag
WEBMarketing Mag April 12, 2011. Your mum receives an email saying “We noticed you haven’t been opening the emails we have been sending you…” while this may seem fine from a marketer’s perspective, it could scare your mother. Before this email she may not have been aware that companies such as yours can watch what she does and does not ...
How memory structures help build cumulative brand value
WEBJul 11, 2017 · Airbnb, Ben and Jerry’s and others are playing a role in ‘marriage equality’ as they understand a brand with purpose is infinitely stronger. Building these all important memory structures can dramatically help when deciding on the value of a sponsorship, partnership or how to better monetise them. Brands that do this well not only propel ...