Mattel has apologized after inadvertently directing customers of its new line of Wicked dolls to a pornographic website, stating they are taking action to remove the misprinted toys' packaging.

Toy manufacturer Mattel has said it "deeply regrets" a misprint on packaging for dolls inspired by the new Wicked movie which listed the address for an adult website. The company recently released the singing dolls ahead of the long-awaited film starring Cynthia Erivo and Ariana Grande.

Parents and kids snatching up “Wicked”-themed toys were surprised with a different “wicked” altogether. Mattel “Wicked” dolls sold ahead of the Universal Pictures movie’s Nov. 22 release have an error on their packaging — they direct people to a porn site.

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the “unfortunate error.”

Toy manufacturer Mattel has apologized after mistakenly printing the web address of a pornographic site on the packaging of its newly launched “Wicked” dolls.

Mattel apologizes and pulls its line of 'Wicked'-themed dolls from stores after misprinting its website link, sending consumers to an adult film site.