Advertised as the “sour candy that doesn’t suck,” Sour Strips gained a following on social media since its 2019 introduction.

US snacks giant Hershey has acquired local candy brand Sour Strips for an undisclosed sum to expand its sour sweets offering.

The Reese’s manufacturer said the purchase expands its sweets portfolio and increases its ability to reach new consumers across more snacking occasions.

Sour Strips was created to invigorate the sour candy segment with a distinctive product that combines “shockingly sour” flavors with innovative branding to elevate the candy experience, Hershey said.

Sour Strips. Founded in 2019 by social media personality Maxx Chewning, the candy brand has amassed over 400,000 followers across all its social platforms, according to its website. Chewning will ...