While AI plays a significant role in data management and targeting, it is also closely tied to improving UX. AI can enhance ...

In his interview with Campaign, PRWeek’s sister business media brand, Sadoun also discussed U.K. performance, acquisition ...

Although the FDA is allowing emergency imports of IV fluids wiped out by Helene, as well as production of some of the fluids ...

Blackweek’s inaugural three-day conference featured several health-focused panels discussing health equity and more inclusive ...

Two-thirds of Latino patients told M Booth Health they seek health information outside of traditional channels like HCPs, ...

Despite the topline growth, J&J’s net earnings fell 37.5% to $2.6 billion, down from $4.3 billion in Q3 2023. Johnson & ...

Despite uncertainty around who will sit in The White House in January and what ramifications they may bring, the industry’s ...

Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of ...

In its Q3 results reported today (17 October), the group now expects an organic growth of at least 5.5% for 2024, up from the ...

The second annual survey shows pharma is making progress, but still has a long way to go to digitally enable the marketing ...

Agency network riding high from its Amazon win in the third quarter, despite political and operational turbulence.

Patient and consumer advocates are looking to Kamala Harris to accelerate federal efforts to help people struggling with ...