As Yum! Brands CEO David Gibbs pointed out Tuesday, the U.S. quick-service industry has slogged through negative traffic for ...

The item was reportedly eliminated from most Taco Bell stores in the mid-90s but is now quietly being added back to menus.

The chain's exciting new menu features retired menu items that have received plenty of relaunch requests from customers.

The Mexican chain wants to push boundaries and embrace the unconventional as it seeks global brand status. Creating an ...

Yum! Brands and Restaurant Brands International (RBI), the parent companies of Taco Bell and Tim Hortons, respectively, ...

Taco Bell is leaning into technology to improve the speed and efficiency of its drive-thrus and schedule shifts. Taco Bell’s ...

Taco Bell is testing out bold new flavors of Crunchwrap Supreme in partnership with three emerging chefs, and the culinary innovations could soon be headed to a location near you. Reuben Asaram ...

Taco Bell’s back of house just ... Taking the Crunchwrap Supreme to New Heights The Crunchwrap Supreme has been a fan favorite since its debut in 2005, beloved for its innovative hexagonal design and ...

The new Taco Bell in Centerville is now open following an official ribbon-cutting ceremony Monday. Hours will be 9 a.m. to ...