Amazon.com's cloud computing unit on Tuesday said it will offer free computing power to researchers who want to use its custom artificial intelligence chips, aiming to challenge Nvidia's popularity among those researchers.

Amazon Web Services (AWS) is giving artificial intelligence (AI) researchers who want to use its Tranium chips free computing power. In what is likely an effort to challenge Nvidia's popularity among researchers, AWS is giving credits to use its cloud computing capacity with a value of up to $110 million to researchers.

Amazon Web Services said it will offer credits to use its cloud data centres that it values at $110-million to researchers who want to tap Trainium

Amazon is reportedly working on its own AI processor to lessen its reliance on NVIDIA for AI chips. The initiative will also add pressure on Nvidia, which dominates the AI chip business. The e-commerce giant is reportedly getting ready to debut its AI chips and this comes as Amazon is attempting to claim a fair

Amazon reportedly will manufacture its own artificial intelligence chips. That will put it in competition with AI darling Nvidia.