While buzzwords like ‘data-driven’ and ‘AI’ are prevalent in the industry, it’s essential to remember that the true value of ...

Hollywood for many years now has been playing the “future predictor” or the psychic predicting many of technology’s ...

Artist Katrien Vanderlinden transforms a basketball court at Reem Central Park, as part of larger campaign to promote the NBA ...

At least 86 per cent of all generations expect targeted and relevant communications based on their generational preferences: ...

Campaign Middle East speaks with Alshaya's CEO John Hadden to understand the strategy behind Chipotle's launch in the Middle ...

The biggest challenge to tackle across our region is shifting from a conformist to a free-thinking mindset across all sectors ...

Under Amit Rawal's leadership, CAFU aims to integrate advanced tech, drive innovation, and provide seamless on-demand vehicle ...

Oxygen's collaboration with Shakespeare Communications aims to further elevate the brand's presence in the region.

Merkle MENA’s Sameer Poonja points to tech stacks as being the building blocks of any successful digital transformation.

At BackLite, we’ve adopted AI as a cornerstone of our strategy, harnessing its potential to create smarter, more impactful ...

Leading the launch of the ‘Made in Saudi’ programme, a national initiative under the patronage of HRH Prince Mohammed bin ...