Econsultancy4h
AI Overviews are ‘problematic for marketers’: Why mid-funnel content is the right response
Fire&Spark’s Dale Bertrand argues that Google’s AI Overviews present an opportunity to capture higher-quality website ...
Econsultancy13h
Thai housing developer achieves 82.6% brand search uplift with self-deprecating video and social campaign reinforcing brand identity
Sammakorn is frequently confused with Thai revenue department Sanpakorn. This inspired the company to work with agency ...
Econsultancy4d
Head of Wolt Ads: Brands want the ‘control and transparency’ of self-service retail media
Catalina Salazar tells us about her role at the Finnish delivery platform, including how brands are approaching retail media, ...
Econsultancy5d
Give teams ‘the right to test and learn’: Omnichannel leaders on building ecommerce capability
Leaders in ecommerce at Boots, Sky and Unilever highlight the skills needed in their teams to adapt to rising omnichannel ...
Econsultancy5d
Dexcom expands Continuous Glucose Monitoring coverage to 14 million globally with help of integrated #SeeDiabetes campaign
The company, which manufactures CGM devices, partnered with Allison PR for a campaign that aimed to spread awareness of life ...
Econsultancy6d
Palletways increases lead conversions 12% YoY with PPC account restructure
The UK-based distribution company partnered with Circus to rebuild its Google Ads account structure in order to pursue growth with maximum efficiency.