Marketing Week8h
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Marketing Week8h
Does the perfect marketing team exist?
Is there such a thing as an ideal marketing team? The answer will vary from one marketing leader to another, but the fact ...
Marketing Week6d
Starbucks needs to cut the crap from its brand positioning
The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover ...
Marketing Week6d
Coca-Cola updates ‘Holidays Are Coming’ ad with new AI-generated version
Coca-Cola has created an AI-generated version of the 1995 classic ‘Holidays Are Coming’, in a bid to bring the ad to “today’s ...
Marketing Week4d
‘Disrupt or be disrupted’: Zurich Insurance on why ‘every touchpoint matters’
With limited touchpoints to engage customers, Zurich Insurance’s CCO believes data can help build connections and fuel ...
Marketing Week2d
Diversifying marketing and M&S’s triumph: Your Marketing Week
From M&S scooping Brand of the Year at the Marketing Week Awards to B2B marketers facing pressure to deliver leads, it’s been a busy week. Here is my take.
Marketing Week3d
Sainsbury’s shows strong growth as it doubles down on value and loyalty
Despite financial struggles at Argos, Sainsbury’s has seen growth in its sales and attributed success to its Nectar Price ...
Marketing Week2d
Sainsbury’s Christmas ad an early favourite among consumers, data suggests
Christmas ads featuring colourful characters, whether its the childhood favourite BFG or brand mascot Kevin the Carrot, ...
Marketing Week3d
Legal giant Linklaters appoints first CMO
Prior to joining Linklaters, Weener was fractional chief marketing and communications officer at tech scale-up Globacap, ...
Marketing Week3d
PwC’s Antonia Wade named Marketer of the Year
The consulting giant’s global CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards ...
Marketing Week3d
M&S, Warner Bros. Discovery and Lidl win big at the Marketing Week Awards
The 2024 Marketing Week Awards winners were revealed at a ceremony in Leicester Square last night, with Warner Bros.
Marketing Week3d
Marks & Spencer wins Brand of the Year accolade
Marks & Spencer has been crowned Brand of the Year at the Marketing Week Awards 2024, pipping shortlisted brands Greggs, ...