Southwest Airlines plans to assign seats in the first half of 2026 in the many upcoming changes in an attempt to improve profit and the customer experience.

The embattled airline said its controversial new boarding process will start in the “second half” of next year, as it laid ...

Southwest Airlines presented a thorough transformation plan, but failed to impress main shareholder and most vocal critic of ...

The airline filed a lawsuit Thursday in U.S. District Court against the city and San Antonio International Airport Director ...

Southwest Airlines on Thursday unveiled several initiatives to shore up sagging profits, including partnerships, vacation ...

The changes come two days after Elliott threatened to call a special meeting as it tries to push CEO Bob Jordan out.

CEO Bob Jordan impresses investors with a sweeping strategy to add $4 billion to operating earnings by 2027, and he deserves ...

Southwest Airlines leaders say they will provide more details about their plan to change the airline and increase profits.

The airline is reimagining its core product with the aim of meeting evolving customer preferences and increasing revenue.

Southwest Airlines will introduce assigned seating in 2026, with ticket sales for the new seats starting in late 2025.

Southwest Airlines economy fare passengers may have to sacrifice some precious legroom to make way for new premium seating sections on many of the carrier’s planes. The company unveiled plans Thursday ...

The move, including service enhancements and share buybacks, came after the hedge fund Elliott Management called for cost ...