Salesforce has defined the SaaS model with its CRM suite of digital tools, applicable to a multitude of businesses.

Customer engagement is about taking your clients on a journey, not to a specific transaction but to a new, richer ...

FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.

Swiss Re Corporate Solutions, the commercial insurance arm of reinsurer Swiss Re, has expanded Hassan Karim’s role to Head of ...

As a leader in the gene editing industry, Cibus is enabling the agriculture industry’s efforts to address the ramifications of climate change for the benefit of our global food systems,” said Peter ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one. The post Role of a marketing technology manager: ...

The marketing and advertising industry is a vital part of our economy, playing multifaceted roles in facilitating market ...

In recent years, we have seen more companies trying to be conscious of environment, social and governance (ESG) practices in ...

Salesforce’s recent patent for customizable models highlights the company’s vision of personalized agents as the future of AI ...

After months of underperformance, gold and silver mining stocks are finally outpacing their underlying metals. But is this a ...

Integrating new technologies into business systems, processes and operations can be confusing and complex. Artificial ...

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