General Motors President Mark Reuss confirmed that the Corvette name will not become a brand within the GM empire.

Rumors can sometimes be fun and fascinating but not necessarily fleeting. As if to put a definitive death on the longheld belief that Corvette might spin off from Chevrolet into a standalone brand, General Motors President Mark Reuss says,

The Corvette is staying put at Chevrolet, as it epitomizes what the brand is really about, according to GM's president.

GM President Mark Reuss has confirmed that the Corvette will remain part of Chevrolet, dismissing rumors that it would become an independent brand. During an episode of "Jay Leno's Garage," the top executive explained that the Corvette embodies the essence of Chevrolet,