AdExchanger | News and Views on Data-Driven Digital Advertising …
The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle. Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming ...
Buyers Can Now Target High-Attention Inventory In The Trade Desk
Oct 8, 2024 · Attention measurement provider Adelaide announced Tuesday that attention-based segments are available for pre-bid targeting in The Trade Desk (TTD). Buyers can target low-, medium- and high-attention inventory via the DSP’s self-serve platform. Until recently, attention was a post-campaign measurement. But momentum has been building towards ...
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
Friday, October 11th, 2024 – 1:43 am. SHARE: The Trade Desk has always positioned itself as an underdog and challenger, and the ad tech community has appreciated its stands against its Big Tech adversary, Google. But since The Trade Desk is now a market leader in its own right, independent ad tech and publishers are learning what it feels ...
Exclusive: Connatix And JW Player Merge To Create A One-Stop …
Oct 9, 2024 · End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck).On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. That’s just a placeholder name, though; there’s a rebrand in the works.
Programmatic Advertising’s Final Frontier Is Linear TV
Oct 8, 2024 · The merging of programmatic advertising with traditional linear TV will be one of the revolutionary moments on the digital media timeline. Bringing fine-grained addressability and attribution data to untapped, large-scale linear TV audiences will enable a more holistic approach to campaign planning.
Programmatic I/O: How Programmatic Platforms Can Capitalize …
Sep 25, 2024 · Walled gardens have grown 10% in the same time frame. This is nothing new, said Shweta Khajuria, an internet analyst and Wolfe’s managing director, speaking at AdExchanger’s Programmatic I/O conference in New York City on Tuesday. For years, “the open internet has lagged the overall digital advertising market,” said Khajuria, adding ...
Why The Paramount And Nielsen Spat Matters In TV Measurement …
Oct 11, 2024 · That question has been spurring a lot of conversations on LinkedIn lately. On the one hand, Paramount could be a trendsetter. “If Paramount is able to do business using VideoAmp without [a financial] downside, then other programmers will naturally start considering making the same move,” media measurement vet – and VideoAmp’s former chief measurability officer – Josh Chasin observed ...
Can’t Spell Exchange Without Change; ’Soft On Ad Tech
Oct 8, 2024 · Political advertisers typically spend three-fifths of their budgets between September and November during an election, with October accounting for 35% to 40% of all political advertising, according to AdImpact. That coincides with the MLB and WNBA playoffs, NFL and college football games and the start of the NBA and NHL seasons.
It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV ...
Oct 10, 2024 · Mike Treon, PMG’s head of CTV and video strategy, said Blockgraph factored into the success of the agency’s recent campaign for Spectrum Reach, which won an AdExchanger award this year for “Best Data-Driven TV Campaign.”. It’s empowering to be able to choose between managed and self-service capabilities depending on the client, Treon ...
PayPal Is Ready For Its Advertising Payday; The Brand Safety …
Oct 11, 2024 · PayPal officially launched its ads business on Thursday, which is led by Mark Grether, formerly head of Uber Advertising. It’s still early, but it looks like PayPal Ads will take a more aggressive approach than Shopify, which has also begun monetizing its aggregate purchase data for advertising. PayPal and Shopify have a broad view of ecommerce.