MarketingProfs | Improve your marketing right now. Marketing …
Oct 1, 2024 · MarketingProfs B2B Forum. November 12, 2024 — 8:00 AM ET. B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more.
Resources for Marketing Professionals
MarketingProfs B2B Forum. B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more.
MarketingProfs In-Person and Online Events Schedule
3 days ago · MarketingProfs B2B Forum. DATE: November 12, 2024 — 8:00 AM ET | LOCATION: Online. B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more.
About MarketingProfs | Marketing education that's practical, …
MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up our 350,000 members, making us the largest group of marketing peers on the web. Work Email Address.
MarketingProfs Course List | Training for Campaign-Focused …
Laser-focused, Filler-free Training to Make You a More Awesome Marketer. Our courses train you in the specific skills you need for success. Strategy. Campaign planning. Asset creation. Communication and distribution. Analysis and optimization. And how to manage it all. Each course is tailored to the type of campaign you're working on.
A Messaging Framework: Why You Need It, How to Build It
A messaging framework is a structured representation of what your company and products stand for. The framework exercise is a systematic way of defining the value you bring to your customers. It not only communicates the what, why, and how of your business to its target audience but also becomes a step-by-step guideline for company ...
Account-Based Marketing: A Key B2B Marketing Strategy
Account-based marketing can take the form of a one-off activity, such as account-driven activation (think a grand gesture as an act of marketing), or it can serve as a long-term account-driven business strategy. The latter approach takes longer to develop, but it brings results more consistently and influences overall deal velocity.
Marketing Strategy - Positioning Statement: The Foundation for …
Basically a positioning statement has four parts: the name of the customer segment, the most important benefits to that segment, the primary competitors (however this is not that important), and the key reasons why you can provide the customer benefits better than the competition. In template form it might look like this:
Audience Analysis in 6 Steps | MarketingProfs
Here's how to conduct audience analysis effectively. 1. Identify your target audience. The first stage of audience analysis involves defining your target audience. One way of doing that is through market research. You can conduct surveys, interviews, focus groups, and other types of research to define your ideal customer better.
Marketing Strategy - Master Classes : MarketingProfs
Master Classes. Become the new go-to-market authority on your team. Each of these in-depth courses reveals the tactics that will improve your digital marketing results. Hosted by top subject-matter experts and illustrated with real-world examples, these B2B marketing videos are easy to stop and start. Squeeze in a short lesson between meetings ...